Princes announced as headline sponsor of BlasCymru/TasteWales 2021

Princes announced as headline sponsor of BlasCymru/TasteWales 2021

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Princes Group, one of the largest names in the UK food and drink industry, has been unveiled as the key sponsor for the upcoming international trade event BlasCymru/TasteWales 2021.

Held at the International Convention Centre (ICC Wales), The Celtic Manor Resort, Newport (27-28 October 2021), the event will welcome food buyers and industry professionals under one roof to meet with leading Welsh food and drink businesses.

New figures have highlighted further the crucial role the event plays in bringing buyers and businesses together with 2019 event generating almost £20m in confirmed sales for Welsh food and drink producers.

Commenting on the announcement Andy Hargraves Group Director for Soft Drinks Princes said:

“Princes is delighted to be lending its support to BlasCymru/TasteWales 2021 following its past successes. In many ways, the timing fits in perfectly with our ongoing commitment to manufacturing in Wales, as we reach the completion of the Group’s largest ever capital investment into soft drinks at our site in Cardiff.

Welsh Government Minister for Rural Affairs and North Wales, and Trefnydd, Lesley Griffiths said:

“With the coronavirus situation continuing to improve here in Wales, we are very hopeful and looking forward to welcoming suppliers, buyers and food industry professionals to the International Convention Centre at the Celtic Manor Resort later this year for BlasCymru/TasteWales 2021.

“The event presents an excellent opportunity to showcase the very best of Wales and it is fantastic that more than 200 new products will be launched over the two days which is great news as the industry continues its recovery from the impact of Covid19.

“Sustainability will, of course, be central at the event as we build on our strategic vision to become a world leader in the area.”

With over 200 new products to be launched at BlasCymru/TasteWales in a broad range of categories, the event has been designed to maximise value for buyers by helping them through:

  • providing a large scale product showcase;
  • sourcing Welsh food and drink – from branded to private label;
  • meeting a wide range of suppliers;
  • time efficient introductory meeting format.

For further information and to register your interest in BlasCymru/TasteWales 2021 visit

How one business has found success following attendance at international trade event BlasCymru/TasteWales

How one business has found success following attendance at international trade event BlasCymru/TasteWales

Following attendance at BlasCymru/TasteWales in 2019, vegetarian and vegan company The Parsnipship has secured a deal to get three of its products into 27 Booths stores across the North West of England.

Presence at the international food and drink trade event at the Celtic Manor Resort in March 2019 meant that Flo Ticehurst from The Parsnipship was able to meet with a Booths buyer which initiated the contract.

 “We can’t wait to introduce our Beetroot Bomb, Glamorgan Crumble and Stilton & Spinach Potato Cake to Booths’ customers. It is our mission to get more people to discover the joys of vegetarian and vegan food and we’re so pleased Booths are helping us do this.”

“We were introduced to a representative of Booths at BlasCymru/TasteWales in 2019 and everything developed from that initial meeting. It was an amazing event… having the industry together under one roof. It gave me the opportunity to network, and speak with different buyers. I would recommend any food and drink business to attend the event.”

The company have also achieved SALSA standards, a recognised food safety certification which demonstrates products are produced in a safe and legal manner, with assistance from Zero2Five Food Industry Centre which has certainly helped them be in a position to be able to supply to Booths.

Following on from the huge success of BlasCymru/TasteWales event in 2019, the 2021 conference and exhibition, taking place 26-27 October will be the third edition of Wales’s international food and drink trade event. Bringing together producers, buyers and food industry professionals from across the globe to the International Convention Centre Wales at the Celtic Manor Resort in Newport.

Among a packed programme of activity will be a high-level food and drink conference that will feature sessions looking at a number of issues affecting sustainability, as the industry and Welsh Government work collaboratively to create a green future that the nation can be proud of.

To learn more about BlasCymru/TasteWales 2021, be it through attending in person or through a one-to-one virtual meeting, visit and register your interest.