Meet an industry under one roof and make effective and efficient use of your time

Wales' premier food and drink trade event

The Welsh Government is bringing together leading Welsh food and drink companies and trade buyers at BlasCymru/TasteWales 2021.The product showcase and meet the supplier event will be one of the first in the Welsh industry calendar to safely welcome back attendees. 

Welsh Government logo

Welsh food and drink in numbers




People employed


Business units

Broad range of categories brought together by the Welsh Government

From large scale companies to artisan producers – representing a broad and diverse range of product categories including:

  • “Free from”
  • Vegan
  • Bakery
  • Dairy
  • Welsh Meat and Meat products
  • Seafood
  • Ready Meals
  • Beers, Ciders, Mead, Wines and Spirits
  • Soft Drinks
  • Snacks
  • Grocery
  • Preserves and Condiments
  • World Sauces
  • Chef’s Ingredients
  • Confectionery
  • Fresh Produce

200+ New product launches

200 + NEW products will be launched at Blascymru/TasteWales in a broad range of categories.
Meet an industry under one roof

Meet the people who are the driving force behind our vibrant and innovative industry.

Showcase display & tastings

A showcase across a broad range of categories including private label, ingredients, foodservice and retail products.

Time efficient one or two day meeting itinerary controlled by you

Tailored meeting itineraries with short introductory meeting programme format, making effective and efficient use of time, focused on your objectives.

Expert advice & knowledge from the Welsh Government team

To help identify new products and suppliers that match your criteria, the BlasCymru /TasteWales team can provide tailored information and introduce you to appropriate suppliers.

Company profiles

Information and profiles on each food and drink producer available prior to the event.

Play the Ryder Cup 2010 course

Optional golf tournament included. Follow in the footsteps of the world’s greatest golfers and experience the Twenty Ten Ryder cup course.

Feedback from trade delegates who attended the 2019 event

“By far the best trade show I have attended. I do hope some other shows will learn from you, very focused and time efficient”.

Multiple retail buyer

“It was really brilliant – a “must attend event”

National foodservice buyer

International Convention Centre Wales [ICCW]

Located just off the M4 [J24] near Newport in South East Wales with excellent links to the  UK road network. 45 minutes from Cardiff Airport and Bristol Airport; 2 hours from London Heathrow Airport. Intercity rail services to Newport, 10 minutes from the train station to the ICCW.