The Welsh Government are bringing together the Welsh food and drink industry at BlasCymru/TasteWales 2021 with 200 UK and international buyers attending virtually and in person.

It will be the premier trade showcase and meet the buyer event in the Welsh industry’s calendar.

The BlasCymru/TasteWales is a signature event with a proven format that makes it time efficient for buyers to meet potential suppliers. The event format comprises of a range of elements to aid the matchmaking process: 

  • Meet the buyer – ​where buyers request pre-set introductory meetings with companies​
  • Buyers are invited from a range of channels including retail, foodservice and public procurement
  • Time efficient format – with short introductory meetings with buyers which have been pre selected by the buyers
  • Product showcase display – for buyers to preview
  • NEW products previewed – with over 200 products launched
  • Online directory of Welsh food and drink companies​ – for buyers to review to request meetings with potential suppliers
  • Networking reception for buyers and Welsh food and drink companies
  • Opportunity to take part in the BlasCymru/TasteWales Golf tournament with buyers on the Ryder Cup Course


Welsh Government logo

Event Venue

The event venue is the new International Convention Centre Wales near Newport which is a purpose built facility adjacent to the Celtic Manor Resort with excellent road, rail and air transport links.

BRC or Salsa accreditation

Welsh food and drink companies with BRC or Salsa accreditation are asked to apply to take part by contacting the BlasCymru/TasteWales team however the event is now fully subscribed and registration is closed.

Producers - How to Register

The event is now fully subscribed and registration is closed.

We look forward to welcoming you to BlasCymru/TasteWales 2021

Feedback from trade delegates who attended the 2019 event

“By far the best trade show I have attended. I do hope some other shows will learn from you, very focused and time efficient”.

Multiple retail buyer

“It was really brilliant – a “must attend event”

National foodservice buyer

International Convention Centre Wales [ICCW]

Located just off the M4 [J24] near Newport in South East Wales with excellent links to the  UK road network. 45 minutes from Cardiff Airport and Bristol Airport; 2 hours from London Heathrow Airport. Intercity rail services to Newport, 10 minutes from the train station to the ICCW.