Hybu Cig Cymru (HCC):
Hybu Cig Cymru acts as the guardian of the PGI Welsh Lamb and PGI Welsh Beef brands, raising awareness of and demand for Welsh Lamb and Welsh Beef on a global scale. We strive to improve quality and increase awareness and cost-effectiveness, strengthening business opportunities for PGI Welsh Lamb and PGI Welsh Beef.
Our brands have a hugely positive reputation for sustainability, livestock farming in Wales being overwhelmingly non-intensive and in tune with the natural environment, and we support the export of Welsh red meat through market research, publicity materials and meeting with importers. We also support inward missions to bring importers, retailers and suppliers to Wales from abroad and promote the Welsh red meat industry and the benefits of purchasing Welsh Lamb and Welsh Beef.
HCC attends events across Wales and England and engages with members of the public to promote the unique qualities of Welsh Lamb, Welsh Beef and pork from Wales, meeting consumers and offering them a chance to sample Welsh Lamb and Welsh Beef, and encouraging them to buy from their local retailer to enjoy at home.
HCC’s consumer website: www.eatwelshlambandwelshbeef.com