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Background of Puffin Produce: the home of Blas y Tir.
Haverfordwest-based Puffin Produce Ltd evolved from the Pembrokeshire Potato Marketing Group, a grower’s co-operative formed in the 1970s, Puffin Produce being created in 1995 and remaining true to its collective roots ever since.
In recent years Puffin Produce has experienced rapid growth in both market share and facilities: with Welsh Government and European Union support, some £25 million in capital expenditure has been invested in the company, leading to 200% growth and staff numbers increasing from 50 to 190.
Puffin Produce’s ‘Blas y Tir’ (‘Taste of the Land’) brand was launched in 2011 in response to demand from Welsh shoppers and retailers. Targeted marketing has seen the brand achieve retail sales value in excess of £12 million per annum in the space of three years, while in December 2013 the company secured the prestigious Protected Geographical Indication (PGI) status for Pembrokeshire Early Potatoes, giving the iconic potato legal protection.
Now available at multiple retailers in Wales, the brand encompasses a range of potatoes including PGI Pembrokeshire Earlies, along with seasonal produce such as leeks, savoy cabbage, cauliflower and daffodils: Puffin Produce has been growing daffodils since 2007 and over 1.8 million bunches have been sold over the past decade, with the number expected to exceed 2.5 million this year.